Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura Mountains. The name Mido comes from the Spanish «Yo Mido», meaning «I measure».  

Mido's philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural glories. Cutting edge technical innovations, mechanical movements known for their excellence and high quality materials are the three pillars on which the brand’s unique expertise rests.

Today, Mido watches are available from 2,600 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking. Mido Macau currently has 3 boutique shops and multiple POS serving customers in Macau.


Shoppes at Parisian
Shop 110a, Level 1
Sunday - Thursday:
10:00am - 11:00pm
Friday - Saturday:
10:00am - 12:00am


Hottest Products

Belluna Small Seconds

The Belluna Small Seconds immediately impresses with its subtle lines and harmonious forms. Subtly inspired by the dome towering over London’s Royal Albert Hall, it reveals a magnificent silvered dial decorated with a wave pattern, while the small seconds located at 7 o’clock add a touch of superb sophistication.

Multifort Chronograph Caliber 60

 The Multifort Chronograph Caliber 60 unites technical innovation and character. Its black case houses the Caliber 60, a next-generation automatic chronograph movement that guarantees up to 60 hours of power reserve. Its remarkable design define the Multifort Chronograph Caliber 60 as a model shaped for motor sports.

Baroncelli Donna Mother-of-Pearl

Sparkling with radiance, the Baroncelli Donna Mother-of-Pearl is an ode to femininity. Its round case displays a magnificent white mother-of-pearl dial delicately enhanced by eight diamonds. The subtle colour combinations and harmonious lines evoke those of the Rennes Opera House, a unique monument of timeless architecture.

Commander Chronograph Caliber 60

 A look that is both timeless and sporty combined with an innovative movement: the Commander Chronograph Caliber 60 is the perfect interpretation of Mido’s watchmaking expertise. While it boasts technical assets, it has not neglect the aesthetic side with its elegant blue sunray dial and subtle touches of red.

Mido Brand Story